To remain competitive in marketplace, to create brand image, and to attract customers all businesses need to implement marketing strategies. The selection of marketing tools also depends upon the strategy. There are many differences between online advertising and traditional advertising. Traditional marketing includes direct mail (such as brochures and catalogs) print, radio, television, and billboards.… Read More »
Rich media or interactive media on your website refers the features of responding to users’ actions, and further engage with the brand. Rich media will help encourage visitors to invest their effort and time in the brand. When visitors invest their time and effort in the brand, it is more likely to influence them to… Read More »
Google recently released a research report on how does digital drive auto parts purchases and research, as per this report the aftermarket needs not changed but the purchase and research processes are evolving. Auto parts sales are still driven by a range of maintenance and repair needs. Because of immediate needs most drivers still purchase in person, and yet the online purchasing is a growing channel.
A few years ago, you hardly heard the word rent-to-own in the real estate market. But now there are so many homes in the market and these are rising. There are no exact terms for these contracts. Generally renters and the property owners sign contract with mutually acceptable rent for one to three years. The… Read More »
Marketing involves promoting products and making them attract potential customers. Before the advent of the internet, most of the traditional marketing was about oral and physical advertising of the products and services. Now it is more with online and electronic advertising. Internet marketing has both technical and creative aspects including sales, advertising, development, and design.… Read More »